Post by shikapatho on Oct 18, 2023 3:20:59 GMT -5
Creating interesting content for your target audience is a daily challenge, and anyone who works in Digital Marketing understands this difficulty very well.
Even though it's not commonly talked about, there is a way to create content that will connect your brand with your target audience more easily and in a very efficient way!
User Generated Content (UGC) is as the name suggests: content that is created by the users/customers themselves. It can be any type of media, as long as it is generated spontaneously by the whatsapp database consumer of your product. It could be a video, an image, comments…
Therefore, it is one of the best ways to motivate your audience to participate in initiatives promoted by your brand and to buy with you!
Do you want to understand why it is important to generate this type of content and how it can be your ally on social media
Why is User Generated Content important for your brand?
Nielsen, a company specializing in research, shows that 92% of consumers believe that when a product is recommended by family and friends it is much more relevant to them than the messages and descriptions made by the brand.
Just to give an example, would you rather buy a cake that your friend said was very good or any cake that you saw in the market, with “The tastiest cake there is” written on the packaging?
Would you rather buy a product with several positive reviews from buyers or one that has none or some negative reviews?
In this way, User-generated Content gives a “push” when the consumer decides to buy or not, as other people have already purchased and had experience with the product!
By giving it a little help, you can easily increase your conversion rate! Of course, it's not the only way to increase it. Check out Flyon's tips to improve it .
Therefore, the participation of users dealing directly with your brand generates a feeling of proximity for the customer! It is also important to have a space designated for this, where they are encouraged to enter content, experiences and opinions, increasing the feeling of intimacy.
Therefore, he will feel comfortable being able to say what he wants and seeing that his opinion has value and is heard, ends up generating trust in his brand and also in the people who visit his website and view this content.
Even though it's not commonly talked about, there is a way to create content that will connect your brand with your target audience more easily and in a very efficient way!
User Generated Content (UGC) is as the name suggests: content that is created by the users/customers themselves. It can be any type of media, as long as it is generated spontaneously by the whatsapp database consumer of your product. It could be a video, an image, comments…
Therefore, it is one of the best ways to motivate your audience to participate in initiatives promoted by your brand and to buy with you!
Do you want to understand why it is important to generate this type of content and how it can be your ally on social media
Why is User Generated Content important for your brand?
Nielsen, a company specializing in research, shows that 92% of consumers believe that when a product is recommended by family and friends it is much more relevant to them than the messages and descriptions made by the brand.
Just to give an example, would you rather buy a cake that your friend said was very good or any cake that you saw in the market, with “The tastiest cake there is” written on the packaging?
Would you rather buy a product with several positive reviews from buyers or one that has none or some negative reviews?
In this way, User-generated Content gives a “push” when the consumer decides to buy or not, as other people have already purchased and had experience with the product!
By giving it a little help, you can easily increase your conversion rate! Of course, it's not the only way to increase it. Check out Flyon's tips to improve it .
Therefore, the participation of users dealing directly with your brand generates a feeling of proximity for the customer! It is also important to have a space designated for this, where they are encouraged to enter content, experiences and opinions, increasing the feeling of intimacy.
Therefore, he will feel comfortable being able to say what he wants and seeing that his opinion has value and is heard, ends up generating trust in his brand and also in the people who visit his website and view this content.