Post by account_disabled on Mar 4, 2024 4:41:34 GMT -5
Raquel Fernandez Categories Strategic communication , Online communication , Marketing , Social networks Marketing for Generation Z: 5 facts to keep in mind If you have a company, of any type, you should know the importance of knowing the characteristics that make up your buyer persona , as well as their consumer habits. Identifying your potential consumer is a key aspect to correctly direct the strategy , whether online or offline. Until now, the millennial generation was the most coveted by companies. However, the landscape is undergoing a big change and there is more and more talk about marketing to Generation Z. In case you didn't already know, over the next few years all new adults will be members of Generation Z. That is, all those born (approximately) between 1997 and 2012 will become your new clients. In order to take them into account as potential consumers, the first step will be to get to know them.
Therefore, I ask you this question: do you know what the post- millennial consumer is like ? What is generation Z? It is difficult to establish the precise moment in which this generation began. There are several experts who agree that its beginning took place at the end of the 90s and that it extends to a period between 2010 and 2015 . However, regardless BTC Users Number Data of the discrepancies, what can be stated with certainty is that the tastes and interests of the Z's differ considerably from those of previous generations. This population group is poised to be the most racially and ethnically diverse generation yet. They are very connected and socially aware , in addition, being the first generation of digital natives, advertising has always been present in their lives, so it is much easier not to pay attention to it. That's what makes the Gen Z buyer so difficult to define.
After all, how do we target advertising to a marketing-intolerant generation? What are your consumer habits and values? Now, grab a pen and paper, because... let's begin! 5 facts to keep in mind about Generation Z consumers Generation Z, as we already mentioned, stands out mainly for being the first to grow up as digital natives . Unlike previous generations, who experienced the rise of social media, the rise of online commerce, and the global expansion of the Internet, this group was born into a world where all of these innovations were already part of their reality from the beginning. Other data to highlight about the personality of the Z's, in relation to their interests and purchasing habits, are the following: Authenticity and transparency . Generation Z tends to value authenticity and transparency in brands. They prefer companies that come across as genuine and engage in authentic conversations rather than simply selling them products.
Therefore, I ask you this question: do you know what the post- millennial consumer is like ? What is generation Z? It is difficult to establish the precise moment in which this generation began. There are several experts who agree that its beginning took place at the end of the 90s and that it extends to a period between 2010 and 2015 . However, regardless BTC Users Number Data of the discrepancies, what can be stated with certainty is that the tastes and interests of the Z's differ considerably from those of previous generations. This population group is poised to be the most racially and ethnically diverse generation yet. They are very connected and socially aware , in addition, being the first generation of digital natives, advertising has always been present in their lives, so it is much easier not to pay attention to it. That's what makes the Gen Z buyer so difficult to define.
After all, how do we target advertising to a marketing-intolerant generation? What are your consumer habits and values? Now, grab a pen and paper, because... let's begin! 5 facts to keep in mind about Generation Z consumers Generation Z, as we already mentioned, stands out mainly for being the first to grow up as digital natives . Unlike previous generations, who experienced the rise of social media, the rise of online commerce, and the global expansion of the Internet, this group was born into a world where all of these innovations were already part of their reality from the beginning. Other data to highlight about the personality of the Z's, in relation to their interests and purchasing habits, are the following: Authenticity and transparency . Generation Z tends to value authenticity and transparency in brands. They prefer companies that come across as genuine and engage in authentic conversations rather than simply selling them products.