Post by eiraboti on Jan 18, 2024 3:32:50 GMT -5
With increasing regulatory demands around the world, sustainable labels and their process are more complex and critical work for products than ever before. Food and beverage industry players are particularly concerned about material costs and want to optimize their investment while increasing brand awareness.
In that sense, the company Sidel , a labeling specialist, decided to share its experiences regarding trends in labeling and how a greater focus on sustainable development and flexibility is changing the way labels are created and applied.
According to Artem Krukov, labeling business development director Industry Email List at Sidel, the most important challenges that labeling presents for the beverage industry is seeking greater efficiency and a lower total cost of ownership for their labeling equipment since the label It is one of the main communication interfaces with the client.
Sustainable labels
Companies constantly modify their labels to respond to rapidly changing consumer preferences, so the goal is to help customers reduce costs in everything from material consumption to maintenance costs. By reducing label thickness and surface area, customers can lower costs and improve the carbon footprint of label production and the labeling process.
“Another important trend is the conversion of shrink sleeves to BOPP labels (roll-on plastic labels for wrap-around application). This is a very important step in bottle labeling, since containers with shrink sleeves are difficult to recycle. Therefore, the switch to BOPP labels not only enables recyclability, but also helps companies reduce their carbon footprint even further,” added Krukov.
In that sense, two trends have been observed, firstly that customers around the world are eager to reduce the amount of queuing for three reasons:
More queue means higher costs
Less glue usage has a positive impact on machine cleanliness, leading to greater efficiency
glue affects the recycling process
The second trend is only seen in some countries: customers want to increase the distribution of the glue so that the label application is stronger and more stable. “More importantly, customers want to address these three factors without sacrificing product quality,” Krukov concludes.