Post by account_disabled on Oct 18, 2023 0:14:30 GMT -5
Planning is a constant activity in the routine of business managers. Some plans are more specific, like the one behind a marketing project or the development of a new product. Others are broader and cover the entire organization, as is the case with strategic planning. What is strategic planning? Strategic planning is a document that establishes the strategy to be adopted so that the organization can achieve its general objectives. In other words, it determines guidelines and actions necessary for the company to move from its current position to the desired position in the short, medium and long term, achieving its main goals at every step of the way. It is important to differentiate strategic planning from the business plan . Although they have common characteristics, they are applied in different phases.
The business plan is used to help implement the business idea, evaluating its viability and formalizing the way in which it will be organized. Meanwhile, strategic planning is a document for daily use for managing a business that is already open. Why do strategic planning? Strategic planning requires time and, especially, reflection. Even so, preparing this document is worth it, as it brings important advantages to the business. See the main reasons to dedicate yourself to this task. Gives everyone a clear view of the company Strategic planning is europe mobile number list not just in the hands of the manager; it reaches everyone who is part of the organization. By having contact with this document, employees better understand the company's identity, its objectives and the perspective it adopts to achieve them. As a result, there is stronger alignment between professionals and the company. The tendency is for employees to work more cohesively with each other, and also direct their efforts to support the advancement of the business strategy. Transforms strategies into concrete actions Entrepreneurs often believe that strategic planning is not necessary, as they already have an idea of their strategy for the business. However, it is at the level that this strategy is translated into concrete actions. These actions, then, allow achieving the organization's general objectives, leaving the company's current position and reaching the desired position.
There are still those who point out that, even without strategic planning, it is possible to achieve the objectives and take the company to the desired position. Although it is indeed possible, planning serves as a map, which makes the efforts of the manager and his team of employees more directed and assertive. Thus, it increases efficiency and reduces the time needed to achieve your business's growth goals. Integrates the entire organization You've already seen that one of the benefits of strategic planning is ensuring that all employees better understand the organization of which they are part. However, in an ideal situation, your employees will not only have access to the plan; they will participate in its preparation.
The business plan is used to help implement the business idea, evaluating its viability and formalizing the way in which it will be organized. Meanwhile, strategic planning is a document for daily use for managing a business that is already open. Why do strategic planning? Strategic planning requires time and, especially, reflection. Even so, preparing this document is worth it, as it brings important advantages to the business. See the main reasons to dedicate yourself to this task. Gives everyone a clear view of the company Strategic planning is europe mobile number list not just in the hands of the manager; it reaches everyone who is part of the organization. By having contact with this document, employees better understand the company's identity, its objectives and the perspective it adopts to achieve them. As a result, there is stronger alignment between professionals and the company. The tendency is for employees to work more cohesively with each other, and also direct their efforts to support the advancement of the business strategy. Transforms strategies into concrete actions Entrepreneurs often believe that strategic planning is not necessary, as they already have an idea of their strategy for the business. However, it is at the level that this strategy is translated into concrete actions. These actions, then, allow achieving the organization's general objectives, leaving the company's current position and reaching the desired position.
There are still those who point out that, even without strategic planning, it is possible to achieve the objectives and take the company to the desired position. Although it is indeed possible, planning serves as a map, which makes the efforts of the manager and his team of employees more directed and assertive. Thus, it increases efficiency and reduces the time needed to achieve your business's growth goals. Integrates the entire organization You've already seen that one of the benefits of strategic planning is ensuring that all employees better understand the organization of which they are part. However, in an ideal situation, your employees will not only have access to the plan; they will participate in its preparation.