Post by account_disabled on Mar 4, 2024 4:08:52 GMT -5
facebook users world
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As we told you last week, Mark Zuckerberg testified before the United States Congress , in an appearance in which he answered more than 500 questions and promised to follow up on nearly 40 questions that he could not answer in the meeting. moment.
Now that a few days have passed, Facebook wanted to offer more details about the information obtained from other websites and applications; how the data they send is used and the controls that people have in their social network. To this end, David Baser, Director of Product Management (who will lead the team specialized in privacy and data use), has issued a very clarifying statement about the way in which Facebook collects (and processes) information from users and non-users.
When Facebook gets people's data from other websites and apps
As Baser explains, “many websites and applications use Facebook services to make their content and ads more attractive and relevant.” These services include:
Social plugins, such as Like and Share buttons, that make sites more social and allow you to share content on Facebook
Facebook Login , which allows you to use your Facebook acc Job Function Email Database ount to log in to another website or app
Facebook Analytics , which helps websites and apps better understand how people use their devices
Facebook ads and measurement tools, which allow websites and apps to display ads from Facebook advertisers, place their own ads on the platform or elsewhere, and understand the effectiveness of their ads.
The information is obtained... even if you are logged out or do not have a Facebook account
Facebook will penalize posts that encourage sharing“When you visit a website or application that uses Facebook services, information is received even if you are logged out or if you do not have a Facebook account . This is because other applications and sites do not know who is using Facebook ,” Baser clarifies.
“Many companies offer these types of services and, like Facebook, they also obtain information from the applications and sites that use them. Twitter, Pinterest, and LinkedIn all have similar Like and Share features to help people share content.
Google has a popular analytics service and like Amazon and Twitter, they offer login features. These companies, and many others, also offer advertising services. In fact, most websites and apps send the same information to multiple companies every time you visit them.”
What type of information does Facebook take from websites and apps?
Apps and websites that use services, such as the Like button or Facebook Analytics, send information to improve their content and advertising. To better understand this process, it is helpful to understand how most websites and apps work.
“A clear example is that of websites: when you visit a web page, your browser (for example, Chrome, Safari or Firefox) sends a request to the website server. These share your IP address so the website knows where on the Internet to send content . The website also takes information about the browser and operating system you are using (for example, Android or Windows) because not all browsers and devices support the same features. They also collect cookies , which are identifiers that websites use to know if you have visited that page before. This can help with things like saving items to your shopping cart.
Usually, a website sends two things to your browser: first, content from that site ; second, instructions for the browser to send your requests to other companies that provide content or services on the site. So when a website uses Facebook services, your browser sends the same type of information to the platform that it receives from the site. We also receive information about which website or application you are using, which is necessary to know when to provide our tools.
The same goes for any other service that the site is using. For example, when you watch a YouTube video on a site other than YouTube, it prompts your browser to request the YouTube video. YouTube then sends it to you.”
What does Facebook use the information it collects for?
According to David Baser, these are the three main uses that Facebook gives to the information it collects through the methods mentioned above:
1.Offer Services
Social plugins and Facebook login.
Your IP address, browser/operating system information, and the address of the website or application you are using is used to make these elements work. For example, your IP address allows you to send the Like button to your browser and display it in your language. Cookies and device identifiers help determine if you're logged in, making it easier to share content or use Facebook to log in to another app.
big data analyticsFacebook Analytics
Facebook Analytics provides usage data to websites and applications. IP addresses help generate lists about the countries in which people are using the application.
Browser and operating system information can provide developers with information about the platforms people use to access their application.
Cookies and other identifiers allow us to track unique visits and help recognize which visits are Facebook users , thereby providing aggregate demographic information, such as age and gender.
Advertising
Facebook Audience Network allows other websites and applications to display advertising from advertisers on Facebook. When Facebook receives a request to display an Audience Network ad, it needs to know where to send it and the browser and operating system used by the user.
Cookies and device identifiers allow us to determine whether a person uses Facebook. If they don't, it's possible to show an ad inviting them to join Facebook. If they do, they are shown ads from the same advertisers that target them on Facebook. It can also be based on your visit to a site or application to show them an ad for that business, or a similar one, on Facebook
Advertising measurement.
An advertiser can incorporate the Facebook Pixel , a computer code, into their site. This allows advertisers to access statistics about how many people are responding to their ads, even if they have seen them on other devices, without sharing anyone's personal information.
2. Maintain the Security of your Information
Information received from websites and applications is also used to keep users safe on Facebook. For example, if someone tries to log into your account with an IP address from another country, you can ask them a few questions to verify if it is you or an imposter. Or if a browser has visited hundreds of sites in the last five minutes, that's a sign that the device could be a bot. They will be asked to prove they are real people by completing additional security checks.
3. Improve Products and Services
The information that is received also helps to improve the content and ads shown on Facebook. So, if you visit a lot of sports sites that use Facebook services, you may see sports-related stories at the top of your News Feed. If you've visited travel sites, you'll see ads for hotels.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
As we told you last week, Mark Zuckerberg testified before the United States Congress , in an appearance in which he answered more than 500 questions and promised to follow up on nearly 40 questions that he could not answer in the meeting. moment.
Now that a few days have passed, Facebook wanted to offer more details about the information obtained from other websites and applications; how the data they send is used and the controls that people have in their social network. To this end, David Baser, Director of Product Management (who will lead the team specialized in privacy and data use), has issued a very clarifying statement about the way in which Facebook collects (and processes) information from users and non-users.
When Facebook gets people's data from other websites and apps
As Baser explains, “many websites and applications use Facebook services to make their content and ads more attractive and relevant.” These services include:
Social plugins, such as Like and Share buttons, that make sites more social and allow you to share content on Facebook
Facebook Login , which allows you to use your Facebook acc Job Function Email Database ount to log in to another website or app
Facebook Analytics , which helps websites and apps better understand how people use their devices
Facebook ads and measurement tools, which allow websites and apps to display ads from Facebook advertisers, place their own ads on the platform or elsewhere, and understand the effectiveness of their ads.
The information is obtained... even if you are logged out or do not have a Facebook account
Facebook will penalize posts that encourage sharing“When you visit a website or application that uses Facebook services, information is received even if you are logged out or if you do not have a Facebook account . This is because other applications and sites do not know who is using Facebook ,” Baser clarifies.
“Many companies offer these types of services and, like Facebook, they also obtain information from the applications and sites that use them. Twitter, Pinterest, and LinkedIn all have similar Like and Share features to help people share content.
Google has a popular analytics service and like Amazon and Twitter, they offer login features. These companies, and many others, also offer advertising services. In fact, most websites and apps send the same information to multiple companies every time you visit them.”
What type of information does Facebook take from websites and apps?
Apps and websites that use services, such as the Like button or Facebook Analytics, send information to improve their content and advertising. To better understand this process, it is helpful to understand how most websites and apps work.
“A clear example is that of websites: when you visit a web page, your browser (for example, Chrome, Safari or Firefox) sends a request to the website server. These share your IP address so the website knows where on the Internet to send content . The website also takes information about the browser and operating system you are using (for example, Android or Windows) because not all browsers and devices support the same features. They also collect cookies , which are identifiers that websites use to know if you have visited that page before. This can help with things like saving items to your shopping cart.
Usually, a website sends two things to your browser: first, content from that site ; second, instructions for the browser to send your requests to other companies that provide content or services on the site. So when a website uses Facebook services, your browser sends the same type of information to the platform that it receives from the site. We also receive information about which website or application you are using, which is necessary to know when to provide our tools.
The same goes for any other service that the site is using. For example, when you watch a YouTube video on a site other than YouTube, it prompts your browser to request the YouTube video. YouTube then sends it to you.”
What does Facebook use the information it collects for?
According to David Baser, these are the three main uses that Facebook gives to the information it collects through the methods mentioned above:
1.Offer Services
Social plugins and Facebook login.
Your IP address, browser/operating system information, and the address of the website or application you are using is used to make these elements work. For example, your IP address allows you to send the Like button to your browser and display it in your language. Cookies and device identifiers help determine if you're logged in, making it easier to share content or use Facebook to log in to another app.
big data analyticsFacebook Analytics
Facebook Analytics provides usage data to websites and applications. IP addresses help generate lists about the countries in which people are using the application.
Browser and operating system information can provide developers with information about the platforms people use to access their application.
Cookies and other identifiers allow us to track unique visits and help recognize which visits are Facebook users , thereby providing aggregate demographic information, such as age and gender.
Advertising
Facebook Audience Network allows other websites and applications to display advertising from advertisers on Facebook. When Facebook receives a request to display an Audience Network ad, it needs to know where to send it and the browser and operating system used by the user.
Cookies and device identifiers allow us to determine whether a person uses Facebook. If they don't, it's possible to show an ad inviting them to join Facebook. If they do, they are shown ads from the same advertisers that target them on Facebook. It can also be based on your visit to a site or application to show them an ad for that business, or a similar one, on Facebook
Advertising measurement.
An advertiser can incorporate the Facebook Pixel , a computer code, into their site. This allows advertisers to access statistics about how many people are responding to their ads, even if they have seen them on other devices, without sharing anyone's personal information.
2. Maintain the Security of your Information
Information received from websites and applications is also used to keep users safe on Facebook. For example, if someone tries to log into your account with an IP address from another country, you can ask them a few questions to verify if it is you or an imposter. Or if a browser has visited hundreds of sites in the last five minutes, that's a sign that the device could be a bot. They will be asked to prove they are real people by completing additional security checks.
3. Improve Products and Services
The information that is received also helps to improve the content and ads shown on Facebook. So, if you visit a lot of sports sites that use Facebook services, you may see sports-related stories at the top of your News Feed. If you've visited travel sites, you'll see ads for hotels.